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Wednesday, April 26, 2006

Gold: The Fashion Statement


The World Gold Council has listed its list reasons for why its wise to invest in gold. Perhaps stating the obvious, that, "Gold has proved itself to be an effective way to manage wealth. For at least 200 years the price of gold has kept pace with inflation. In 1999, Alan Greenspan, then Chairman of the Federal Reserve Board of the United States of America, said: 'Gold still represents the ultimate form of payment in the world."

Enough said? Well maybe not. Given all of gold's recent attention in the media, it seems as though the commodity has become somewhat of a fashion trend. Despite the fact that it remains to be one of the world's oldest signs of status, it seems as though it's getting a bit of a makeover today, as younger generations are requiring more incentive.

Can we say that gold has become bullish on the fashion front this year? Some might argue yes. James Jefferson, a designer for the Jefferson Sukhoo label has commented that, "Gold evokes a feeling of wealth. It's symbolic of fashion's return to luxury."

Pam Danziger, Presdient of US Marketing firm Unity, has publicly stated that, "After years of catering to the Boomers' luxury appetites, luxury goods marketers need to tap the tremendous spending potential of Generation X-ers."
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